When your audience signs up to receive your emails, they expect to be rewarded for it. They expect you to add value to their inbox, not to clutter it. So, the challenge of email marketing is to prove you deserve the space you take up in their inbox. That being said, with email marketing, you already know your audience is relatively interested. Having a self-selected audience makes email marketing one of the most effective forms of direct response marketing. It’s inexpensive and can deliver measurable ROI.
Despite all these benefits, many companies end up driving their users away by using poor etiquette and not thinking about the actual needs of the target audience. The key to keeping readers focused on your business, is delivering relevant messages that are catered to the specific interests of users on your email list.